#2 best seller equal to our Style 7218 but in cotton
Proven Product - Selling in USA for over 30 Years
Retail price point: Exceptional value - $12.95 - $14.95 – Good Margin
Brand name recognition – Search results
One cup size fits all = Reduced SKUs
Universal Fit – will fit someone 100 to 400 lbs
Low return Rates – 1%, no change room required
Product quality (Consistent Fabric, Support, Sizing and Workmanship)
Not a fashion product – wide consumer base
Appeals to women of all sizes including 50+
Very Few Alternatives on the Market – mostly slip-ons
Trend Towards Wire Free and Comfort Bras
Packaging = reusable poly zip lock pouch with hole to peg
Multiple merchandising programs e.i. Peg, hanger, counter or floor display & 1/2 pallet
Made in Thailand