2019’s Hottest Beauty Brands Ranked
We've taken five major factors into account to reveal the 200 hottest beauty brands of 2019: the increase in consumer interest as shown on Google Trends, the overall brand searches each month, the number of Instagram hashtags and followers, and the brand's 'engagement rate' on the social platform. Taking all of the above into account, it was Huda Beauty which took the top spot, having seen a meteoric rise in the last six years, fronted by founder Huda Kattan, one of the world's richest self-made women.