There''s never been a better time to be a Jelly Belly retailer. For more than 40 years, the Jelly Belly brand has delivered on its reputation for delicious and cutting edge flavors. We''re proud to continue this legacy with a dazzling array of products to suit every specialty retailer''s needs. In our booth you will discover and rediscover top-performing lines, popular licenses and classic favorites that can have a great effect on your store''s success!